Want to know how to get higher paying loads? Who doesn’t? What prompted this post was a phone call from a friend. He took a load that paid $700. While signing paperwork with the shipper, he saw the original fax sheet from the broker. The shipper paid $1,200 to have that load covered. My friend called me to ask if that sounded right.
Want To Get Higher Paying Loads? Knowledge Is Power.
My friend called to ask if that rate sounded right. He called because he had no clue. How will you know if a rate quote is in the ball park if you have no knowledge of the average rate for that lane? Had he used the right tools, he would’ve been calling me to brag about his rate. Instead, he was trying to figure out what went wrong.
How did that broker keep over 40% of that load’s rate? He approached the call with a couple of spot market assumptions. The spot market uses two things to get lower freight rates to the truck.
- The need to quickly re-position a truck. You have a truck that just delivered at point A. You need it at point B to cover a high paying load, or to get home. You’ll grab something that pays less to get this done.
- Your ignorance of the freight lane. Brokers are counting on your lack of knowledge when it comes to rates and lanes. Ignorance is the key to low rates on the spot market. Don’t fall for that trap.
Give Yourself An Edge, Trucker’s Edge
Had my friend used the Trucker’s Edge load board properly, he would’ve known what that lane paid before he took that load. It’s that simple. He could have simply checked that lane before he placed a single call. DAT tracks 65,000 lane pairs and gives members the average paid rate for each and every one of those lanes.
This number is accurate. It’s the confirmed rate from the broker and the carrier. If you have this average rate before you place a call on a load, you are better equipped to negotiate a higher rate.
Trucking Podcast listeners can get Trucker’s Edge now and your first 30 days are free. Just use The Trucking Podcast’s link, Or give them the promo code PROMO741 when you call.
Start now, and get higher paying loads with Trucker’s Edge.Share This: